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All We Wanted was Comfortable Tights

There are lots of brands of tights in the marketplace and one question we get asked often, is “Why Not Too Tights?” For us the answer is easy: comfort plus fashion. 

Finding comfortable tights was always a challenge for us and for our friends. We’d ask for recommendations of brands to try, and while there were plenty of products out there that offered control top and body shaping, that wasn’t what we were looking for. What we wanted was ultimate ease – comfortable tights that felt like yoga pants. We couldn’t figure out why all our friends wore yoga pants nonstop but grimaced at the thought of putting on a pair of tights. Don't get us wrong, we love our Lulu Lemon's as much as the next gal, but that just doesn't fly at the office!

   

So our original thought process was, “how do we take the comfort of yoga pants and pair that with the formality of tights.” The secret, as we all now know, is in the waistband. We spent months and months developing a comfortable waistband that felt like yoga pants. There is just enough elastic to keep the tights in place but not enough to cause discomfort or the “squished” feeling that are caused by so many other brands. We went on a quest to create the world’s most comfortable tights and we think we knocked it out of the park! Check them out and let us know what you think!

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United We Stand

These past few weeks have certainly sent me into a tizzy. Trying to stay focused on work, on my daughter, and on my life has been clouded by my need to consume the ever-changing news coming out of Washington, to call my representatives, and to figure out where help is most needed. 
 
The Wade + Belle family is made up of women, immigrants, members of the LGBTQ community, single mothers, and people of color. It is incredibly important to me that each and every team member feels protected and knows that the Wade + Belle values ensure their safety in the workplace. But in the outside world? Well, that’s another story.
 
I believe we, the citizens of this country, will have to take a larger role in ensuring that the people and groups we are most passionate about are taken care of during this unsettled and tumultuous time. While there are many issues that need our attention right now, the defunding of Planned Parenthood and the threat to so many of losing their health care resonates with us deeply. 
 


This is not 50% of profits, this is 50% of all sales. If you are purchasing a $20 pair of tights, $10 of that will be going to Planned Parenthood. Between our mailing list and social channels, there are 50,000 of us. If each person purchases one pair of tights, Wade + Belle will make a $500,000 donation. Yes, big ambition, but that has never stopped us before. 
 
Our company mission is to make it easier to be a woman, by making our basic clothing more comfortable. We want you to focus on your goals, your dreams, your family, your career… not your waistline. The influence we have, as women, to effect change is powerful. It is time to stand up for what we believe in. 
 
Stay loud. Stay active. Stay passionate. 

 

 

It starts here.  It starts now.

 

Shop for Planned Parenthood
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Back To School Sale

We are excited to announce our annual Back To School Sale!  From September 1st - September 5th simply enter code "LaborDay16" to take advantage of our buy one, get one free offer.  If you've been wondering why Not Too Tights have a reputation for being the most comfortable tights with the most comfortable waistband, now you can test it out for yourself.  We'd love to hear your thoughts.  Happy shopping!  Shop Now >> 

Back to School sale for the most comfortable tights!

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The Best Way to Wash your Tights

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Ugly Holiday Sweaters

'Tis the seasons for holiday gatherings, tree trimming parties, and general festivities -- that means, lots of food, lots of booze and the need for lots of fun and fabulous outfits.  While you can always play it safe with a little black dress, we tend to favor the slightly ironic, majorly tacky, ultimate crowd-pleasing ugly holiday sweater.  No matter your mood, there will be a horrific sweater to match your mood....
If a fur collar is calling your name....
If you're looking for something a bit more 3-D....
If it's a bit warm outside and you want a lighter-weight vest...
Now don't think that just because you are sporting an ugly sweater, you can't be super-cute!  If you pair the sweater with mom-jeans and running sneakers, you get something that looks like this....
But take the same cheese-ball sweater, add a leather mini, some Wade & Belle polka-dot tights, and a pair of killer heels and all of the sudden you are the talk of the party....
The moral of the story?  Be festive, be chic, be you!
xoxo
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